Training (Australia & New Zealand)

1.  Strategic Planning Training

RHCS provides introductory and advanced strategic planning workshops * that cover:

  • Strategic planning principles
  • The strategic planning process
  • Situation analysis, including identification of internal and external inputs
  • Identifying critical issues
  • Defining the strategic framework
  • Tactical thinking

2. Marketing planning

RHCS provides introductory and advanced marketing planning workshops that cover how to

  • Define marketing (within the context of your business, community or workplace)
  • Define key marketing terms and how they apply and relate to your business or organisation
  • Develop a set of clear marketing objectives
  • Undertake a situation analysis i.e. scoping the parameters, information sources, research techniques
  • Define, select and develop your market, target markets and marketing mix
  • Develop marketing plan strategies, tactics and actions
  • Develop the right communication strategy for each target market
  • Monitor your marketing performance

Contact: Roger Henshaw | Principal Consultant, RHCS | E: roger@rhcs.com.au |T: +61 414 190 133

* RHCS has also conducted an Introduction to Library Strategic Planning course nationally and in New Zealand through Performance Improvement Conferences and Seminars (http://www.pics.com.au/) This course is now available directly from RHCS

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