1. Strategic Planning Training
RHCS provides introductory and advanced strategic planning workshops * that cover:
- Strategic planning principles
- The strategic planning process
- Situation analysis, including identification of internal and external inputs
- Identifying critical issues
- Defining the strategic framework
- Tactical thinking
2. Marketing planning
RHCS provides introductory and advanced marketing planning workshops that cover how to
- Define marketing (within the context of your business, community or workplace)
- Define key marketing terms and how they apply and relate to your business or organisation
- Develop a set of clear marketing objectives
- Undertake a situation analysis i.e. scoping the parameters, information sources, research techniques
- Define, select and develop your market, target markets and marketing mix
- Develop marketing plan strategies, tactics and actions
- Develop the right communication strategy for each target market
- Monitor your marketing performance
Contact: Roger Henshaw | Principal Consultant, RHCS | E: roger@rhcs.com.au |T: +61 414 190 133
* RHCS has also conducted an Introduction to Library Strategic Planning course nationally and in New Zealand through Performance Improvement Conferences and Seminars (http://www.pics.com.au/) This course is now available directly from RHCS